Online Stores
The recommendations, obtained by "word of mouth," have a real effect, but if it enters the Internet, this force is growing exponentially progression. According to a recent survey, 85% of users believe online stores content created by real users, in particular rating, views and reviews, the deciding factor when choosing a new product or services. Do you speak about your customers? The full effect if you use the method of "word of mouth"? Did you know that it can instantly turn a failed business successful? True, this is the case, if passed information from the "plus" sign. If she and "minus" sign, the effect may be just the opposite. When you refer to the strategy of "word of mouth," you begin to cultivate an intuitive, emotional, psychological, unconscious, irrational commitment to your customers and employees to your brand. Commitment to the brand of your staff means greater enthusiasm and greater involvement on their part.
It also means greater productivity and efficiency, more constructive and innovative solutions, more ideas of brand managers (or all employees), small companies. Commitment to your clients' brand – this is an increase in their purchases. They trust your brand. And they will buy more products of your brand. Results ischislyaemy and immediately. Drew Houston spoke with conviction.
They can count, referring to the most important metric of small business – the movement cash. Notice how the "word of mouth", selected as the main strategy, increases your cash flow: lower advertising costs. By making your clients and colleagues in their advertising agents, you save a lot of money.